Romeo y Julieta in Morocco: The Official Price of Every Vitola

Romeo y Julieta is the historic gateway to the Havana in Morocco: 26 approved references, from the Coronitas en cedro at 60 DH to the Nobles at 700 DH, and the Cuban brand you will most often find outside the official shops, in a tube, in the tobacconists of the three big cities. Founded in 1875 in Havana by Inocencio Álvarez and Manín García, made famous from 1903 by Pepín Rodríguez, it owes its most famous vitola to its most famous customer: the Churchills, named after Winston Churchill. Here is its complete Moroccan range, line by line, per stick, per box and in tubes.

What “official price” means here

In Morocco, the price of a Romeo y Julieta is not negotiated: it is set by decree, published by customs circular and identical across the official channel, from Rabat to Marrakech. The wave of increases of 1 April 2026 raised most vitolas by 10 DH — the Coronas went from 140 to 150 DH, the Churchills from 330 to 340 DH — while sparing six of them. The prices below are those in force since April, with the January tariff alongside wherever it changed; our full price list sets the brand among the other houses, and our Cohiba, Montecristo and Partagas guides give the neighbouring lists. All prices are per stick, which you can buy as such at the counter.

The small formats and the classics

Vitola	Per stick	January 2026	Box
Coronitas en cedro	60 DH	57 DH	25
Julieta	100 DH	unchanged	25
Cedros de Luxe No. 3	130 DH	unchanged	25
Petit Churchills	140 DH	130 DH	25
Coronas	150 DH	140 DH	25
Exhibicion No. 3	155 DH	145 DH	25
Cedros de Luxe No. 2	170 DH	unchanged	25
Exhibicion No. 4	190 DH	180 DH	25
Belicosos	220 DH	unchanged	25

Three landmarks. The Coronitas en cedro at 60 DH, a slim panetela rolled in its cedar leaf, is the cheapest Romeo y Julieta on the list on the cigar side; the Julieta at 100 DH, slimmer still, is a half-hour. The Coronas at 150 DH is the brand’s initiation cigar, a 45-minute corona, mild to medium, the most consistent in the range and one of the most widespread Havanas in the country. The Cedros de Luxe, wrapped in a cedar leaf, and the Exhibicion, thicker, are its variations in format; the Belicosos at 220 DH, with its pointed head, is the brand’s only figurado under 300 DH.

The Línea Romeo: three tubes for the pocket

Vitola	Per stick	January 2026	Box
Romeo No. 3 (tube)	130 DH	120 DH	25 or 10
Romeo No. 2 (tube)	140 DH	130 DH	25 or 10
Romeo No. 1 (tube)	150 DH	140 DH	25 or 10

Three short vitolas in an aluminium tube, sold by the stick in most serious tobacconists in the kingdom: these are the cigars many Moroccan enthusiasts smoked their first Havana with. The No. 3 is the shortest, half an hour; the No. 1, a 45-minute petit corona. The tube protects the cigar on the move, a real argument under the Moroccan climate.

The Churchill family

Vitola	Per stick	January 2026	Box
Short Churchill	250 DH	240 DH	25
Wide Churchills	260 DH	250 DH	25, 15 or 10
Short Churchill (tube)	280 DH	270 DH	15
Wide Churchills (tube)	280 DH	270 DH	15
Churchills	340 DH	330 DH	25
Churchills (tube)	360 DH	350 DH	25 or 10

The Churchills at 340 DH is the cigar that gave the format its name: a julieta of nearly 18 centimetres, an hour and a half of smoking, the oldest vitola in the catalogue. The Short Churchill at 250 DH is its robusto, the most requested format at the counter; the Wide Churchills at 260 DH, thicker and shorter, the open-air vitola. The tube versions cost 20 to 30 DH more per stick.

The Línea de Oro: Hidalgos and Nobles

Vitola	Per stick	January 2026	The box of 20
Hidalgos	650 DH	unchanged	13,000 DH
Nobles	700 DH	unchanged	14,000 DH

Launched in 2020, the Línea de Oro is the brand’s top of the range, two large, thick vitolas sold in boxes of 20, spared by the April increase. This is the only tier of the list where Romeo y Julieta reaches the tariff of the classic Cohibas: the Nobles at 700 DH is worth a Cohiba Coronas Especiales.

The box, in round figures

Reference	Per stick	Box of 10	Box of 25
Coronitas en cedro	60 DH	—	1,500 DH
Romeo No. 3 (tube)	130 DH	1,300 DH	3,250 DH
Romeo No. 1 (tube)	150 DH	1,500 DH	3,750 DH
Coronas	150 DH	—	3,750 DH
Short Churchill	250 DH	—	6,250 DH
Wide Churchills	260 DH	2,600 DH	6,500 DH
Churchills	340 DH	—	8,500 DH
Churchills (tube)	360 DH	3,600 DH	9,000 DH

Starting Romeo y Julieta at 10 DH

Reference	Packet	Price	Apiece
Romeo y Julieta Mini	10	100 DH	10 DH
Romeo y Julieta Club	20	210 DH	10.50 DH

A Mini at 10 DH against a Coronas at 150 DH: fifteen times less for the same band, while you learn the gestures. Our guide to cigarillos details what the small format offers — and what it does not replace.

Where to find them in Morocco

In the five official Habanos shops — the Casa del Habano in Casablanca, Rabat and Marrakech, and the Habanos Especialist at M Avenue — supplied by Altadis Maroc, the exclusive distributor of Havanas for the kingdom, and, for the Romeo tubes, the Coronas and the cigarillos, in most approved tobacconists and palace-hotel humidors: it is the best distributed brand in the country. The Churchills, the Línea de Oro and the Cedros de Luxe are asked for at the counter. Our guide to where to buy covers the channel city by city.

One last word that doubles as a guarantee: a Romeo y Julieta well below the list is no bargain. A Churchills at 150 DH, a box of tubes “on offer”: that is a counterfeit or a badly kept cigar. At the official price, at the official counter — that is the whole rule, and it fits on one line.