Where to Buy Cigars in Morocco: The Four Reliable Channels

Where can you buy a cigar in Morocco? It is the most practical question there is, and the answer resembles no other country’s: here there is no corner tobacconist, no webshop, no price comparison to be done. The Moroccan cigar market is a closed circuit with state-regulated prices, where only four channels offer a real guarantee of origin. Knowing them turns a hazardous purchase into a safe routine; ignoring them exposes you to the country’s first trap, counterfeiting.

Why where you buy matters more than anything

Three rules frame every legal purchase, and they make the buyer’s life much simpler. First, prices are set by the state. Every reference sold legally appears, with its price, in a circular from the Customs Administration, most recently overhauled on 1 April 2026. The direct consequence: an official cigar costs the same in Casablanca, Rabat or Marrakech. Hunting for a “cheaper” one makes no sense within the legal circuit; a knock-down price signals a fake, not a bargain.

To plan your budget, see cigar prices in Morocco. The Cohiba prices in Morocco are detailed in their own guide.

Second, supply passes through an exclusive distributor, the Société marocaine des tabacs, heir to the monopoly established in 1910, which stocks the official shops and the licensed points of sale. Third, there is no legal online sale. Every cigar purchase in Morocco is concluded at a counter.

These three rules sketch, in negative, the map of the right places; here they are, from the surest to the most confidential. To know which vitolas await you there, our guide to the brands actually available completes this one.

Channel 1: the five official Habanos counters

The heart of the market comes down to five addresses, the official shops of the La Casa del Habano network in Morocco:

• Casablanca, Bourgogne: opened in 2019, the most complete in the country, with its “Fumoir d’Exception”, private lockers and more than 400 references in the catalogue; its official site presents its services and made-to-measure humidors.
• Casablanca, Maârif: the historic address in the Al Massira district, the retail complement to the former.
• Rabat, Souissi: the kingdom’s first, opened in 2011, in the calm of the embassy district.
• Marrakech, Hivernage: opened in 2018, walk-in humidor, members’ lockers and a tasting lounge: you buy and smoke in the same place. The rue Hafid Ibrahim address also trades as HAVANA Lounge & Restaurant, worth knowing when giving a driver directions.
• Marrakech, M Avenue: the most recent, under the name Habanos Especialist by Mehdi Bennani (unit L110), a Habanos label one notch below Casa del Habano and the same operator: a convenient counter at the heart of Hivernage’s new avenue.

Buying there means buying the guarantee of origin: the Havanas arrive through the exclusive distributor, at the regulated price, in humidors kept by professionals. One reflex is essential, ring before you travel: shipments are irregular, and a humidor that is sumptuous one day can be sparse the next. In Marrakech, shops, cigar lounges and palace hotels cluster so densely that the city warrants a dedicated guide.

Channel 2: the palace humidors

For the evening cigar, buying a single stick at a grand hotel’s bar is perfectly legitimate: the Cigar Bar of the Royal Mansour and the Bar Churchill of La Mamounia in Marrakech, and the Royal Mansour’s bar in Casablanca, keep humidors stocked with the great brands, served with ceremony. You pay for the setting as much as for the vitola, but for one evening it is luxury in the right place: the cigar has been stored properly, is cut and lit by expert hands, and is smoked on the spot without formality. Our guide to the lounges and smoking rooms details these addresses, their hours and their codes.

Channel 3: the licensed points of sale

Between the official shop and the palace, the network of licensed points of sale, the upmarket tobacconists of the big cities, is supplied by the same distributor at the same regulated prices. The offering is shorter and the turnover slower: you will find the everyday vitolas rather than rare editions, and the state of preservation deserves a glance before you pay, a dull or brittle wrapper betraying storage that has run too dry. For a quick top-up or the weekday smoke, it is a perfectly legal channel; for the box you intend to age, the official shop remains the first choice.

The point-of-sale map published by the Davidoff Morocco team gives a sense of this network’s reach: 62 addresses across nine cities, from Tangier to Dakhla — specialist shops, wine-and-spirits stores, petrol stations and hotel counters. The full list, city by city, is laid out at the end of this guide, and published as freely accessible data: points-de-vente.json. The rule of the channel applies here too: these addresses shift with the deliveries, so call before you go.

Channel 4: the 100% Moroccan puro

The last channel is the most confidential: the Casablanca manufacture that grows and hand-rolls entirely Moroccan puros, in what it presents as Africa’s first cigar factory. Its vitolas are found in its Casablanca club-shop, and nowhere else. Mind the homonym: this producer operates under the name “Habanos S.A.” with no connection whatsoever to the Cuban house. No international honours to date, but a tasting that exists in no other country, and a purchase that never fails as a gift.

Online sales: the blind spot that costs dearly

The point deserves its own chapter, because this is where buyers in good faith get caught: no webshop legally sells cigars in Morocco. The rule has a single nuance, the nationwide delivery service the Bourgogne shop in Casablanca offers its customers: an order placed with the tobacconist, at the regulated price, not an online basket.

Everything else, websites with attractive prices, social-media accounts delivering “anywhere in Morocco”, souk vendors with miraculous catalogues, operates outside the circuit. Contraband accounts for more than 30% of national cigar consumption, and counterfeiting thrives on it. Three checks are worth all the tutorials:

1. The price: well below the regulated rate means an almost certain fake.
2. The place: outside an official shop or licensed point of sale, the guarantee of origin disappears.
3. The condition: a badly printed band, a box without proper seals, a dull or brittle wrapper should make you walk away.

The fifth channel: buying abroad

The official circuit being short and expensive, the country’s aficionados complete it by travelling: the customs allowance admits 25 cigars per traveller, without declaration or formality, exactly one standard box. This is how the New World brands absent from the official channel, and the editions unobtainable locally, come in.

The strategy that works fits in one sentence: the everyday rotation is bought locally, the depth is brought back from travel. It presupposes a well-kept collection, because the Moroccan climate forgives travelling boxes very little: our guides to storing cigars in a hot, dry climate and to humidity control give the method.

City by city: your buying plan

City	The right reflex	Failing that
Casablanca	La Casa del Habano Bourgogne or Maârif	The Royal Mansour bar’s humidor; the Moroccan puro’s club-shop
Rabat	La Casa del Habano Souissi	The cigar salon at the Royal Golf Dar Es Salam, for tasting
Marrakech	La Casa del Habano Hivernage or Habanos Especialist M Avenue	The humidors of the Royal Mansour and La Mamounia
Tangier	No retail humidor documented: arrive equipped	Cigars served at the Origin Bar of the Fairmont Tazi Palace and at the X.O. Cognac & Cigar Club of the Royal Tulip City Center
Agadir	No retail humidor documented: arrive equipped	Cigars served at NOLA at the Fairmont Taghazout Bay, at the Lobby Lounge of the Hyatt Regency Taghazout and at the bar-lounge of the Tikida Golf Palace
Other cities	Buy while passing through the three big cities	The 25-cigar traveller’s allowance

The buyer’s five reflexes

1. Ring before you travel. Stocks fluctuate, even in official shops; ten minutes on the telephone spare you two hours on the road.
2. Pay the regulated price. It is your best insurance: in Morocco, the “bargain” does not exist within the legal circuit, and our official price list sets out the main benchmarks of the list.
3. Inspect before you buy. A crisp band, proper seals, a supple and oily wrapper: the check takes ten seconds at the counter and is impossible afterwards.
4. The counter, not the screen. Every legal purchase happens in person; every online purchase is, by construction, outside the circuit.
5. Start modestly. For a first purchase, an accessible vitola serves the discovery better than a trophy; our beginner’s guide helps you choose it.

Morocco is not a country where you wander from shop to shop. It is a country where you know where to go: five official counters, a few palace humidors, a local puro by way of curiosity, and a duty-free box on the way home from every trip. The aficionado who keeps that map in mind never buys a fake, and rarely buys a bad cigar.