Cigar Brands Available in Morocco: What You’ll Find

Which cigar brands can you actually find in Morocco? The question sounds innocent enough; the answer is shaped by a reality many aficionados discover rather late: the Moroccan cigar market is a closed circuit with state-regulated prices, where the official offering comes down to a handful of names. Knowing them, and knowing what is missing, spares you disappointments, wasted journeys and counterfeits.

How the market works

Three rules decide everything that follows. First, tobacco prices are set by the state: every reference sold legally appears, with its price, in a circular from the Customs Administration; the latest overhaul dates from 1 April 2026. An official cigar therefore costs the same everywhere, from Casablanca to Marrakech.

Next, Havana imports pass through an exclusive distributor: the Cuban cigars sold in Morocco arrive via the Société marocaine des tabacs, heir to the monopoly established in 1910, which supplies the kingdom’s five official La Casa del Habano shops and the licensed points of sale; our guide to the lounges and shops maps them all.

Finally, there is no legal online sale. Everything passes over the counter. This simple rule is your best counterfeit detector: a “Cohiba” offered on social media with home delivery is, by construction, nothing official.

The Havanas: the heart of the offering

The Cuban portfolio available in Morocco is built around the global brands of Habanos, with depth of range varying from shipment to shipment, hence the seasoned reflex of ringing the shop before making the trip.

Cohiba

Cuba’s flagship brand, born in 1966 to furnish the Cuban state’s diplomatic gifts, is also the most visible on the Moroccan market, and the most expensive. Benchmarks from the state-regulated price lists: the Behike line has traded at 2,000–2,800 DH (about $200–280) per stick since the 2023 overhaul (against 640–740 DH before), and the Siglos have followed suit. Cohiba is also the brand counterfeiters imitate most: outside an official shop, exercise maximum caution.

Montecristo

The world’s best-selling Cuban brand, renowned for its balance: it is often with a Montecristo No. 4 or No. 5 that Moroccan aficionados begin. The top of the range tracks the general inflation: the April 2026 wave listed the Leyenda at 810 DH per stick. Our guide to Montecristo prices in Morocco details the whole range.

Romeo y Julieta

Havana’s romantic classic, historically the “accessible” Havana of the Moroccan market; the business press counts it among the country’s three most-smoked brands alongside Cohiba and Trinidad. Its ranges took rises of up to +250% in the tax overhaul; the entry level nonetheless remains one of the least expensive doors into the Cuban cigar in Morocco. Our guide to Romeo y Julieta prices in Morocco details the whole range.

Trinidad and Partagas

Two well-established presences with two opposing characters: Trinidad, the small, precious marque (the Coloniales went from 105 to 550 DH), and Partagas, the powerful, earthy Cuban; it is Partagas, for instance, that stocks the humidor of the Bar Churchill at La Mamounia. The April 2026 circulars adjusted most of both catalogues; our guide to Partagas prices in Morocco details the brand’s 23 references.

Davidoff and Camacho: the non-Cuban channel

The great alternative to the Havanas travels through a single channel: the Davidoff group’s. Davidoff first, whose Dominican cigars sit alongside the Cubans in the shops and in certain palace hotels, with a spectrum rare in Morocco: 95 approved references, from starter vitolas under 70 DH to prestige editions above 15,000 DH a box of ten. Our Davidoff prices in Morocco guide details them line by line, Winston Churchill boxes and cigarillos included. For a first cigar, it is often at Davidoff that the channel’s best balance of mildness and price is found.

The same channel brings in Camacho, the group’s Honduran marque, which carries the house’s bold temperament: spicy, full-bodied Corojo for lovers of strength, creamy Connecticut for everyone else. It is also one of the gentlest tickets into non-Cuban smoking in Morocco: a Camacho Connecticut Robusto is approved at 150 DH per stick (3,000 DH for a box of twenty), a taste of the New World without a passport.

The 100% Moroccan puro

A little-known curiosity: Morocco rolls its own cigars. A Casablanca manufacture (operating under the name “Habanos S.A.”, a namesake with no connection to the Cuban house) grows and hand-rolls entirely Moroccan puros, in what it presents as Africa’s first cigar factory. You will find them in its shop-and-club in Casablanca. No international honours to date, but for the curious aficionado it is a tasting that exists nowhere else, and an unbeatable topic of conversation in the smoking lounge.

What you will (almost) never find

The gap in the Moroccan market remains the New World beyond the Davidoff galaxy, though it needs nuancing: the official list approves a few Nicaraguan and Honduran lines (Oliva and its NUBs, Horacio, Flor de Copan), detailed in our official price list. But Padrón, Arturo Fuente, My Father and Rocky Patel, the brands that dominate the American rankings, still do not appear there, and their retail distribution remains anecdotal. Two practical consequences:

• The duty-free traveller’s allowance becomes strategic. 25 cigars enter Morocco duty-free, with nothing to declare; the lover of Nicaraguans builds his cellar abroad and stores it properly once home.
• Redoubled wariness on the grey market. A Padrón “found” in Casablanca has no official import channel behind it: origin and storage are unverifiable.

The same vigilance applies to the Havanas: contraband accounts for more than 30% of national cigar consumption. The trio of state-regulated price + official shop + condition of the cigar (a crisp band, a supple, oily wrapper) remains the best authenticity check within everyone’s reach.

Reading Moroccan prices without losing heart

Yes, the official cigar is expensive in Morocco: the 2023 tax reform changed the era, and the revisions since have given nothing back. A few figures to anchor the point, drawn from the state-regulated prices as reported by the business press:

Reference	Before 2023	Current price
Cohiba Panetelas	130 DH	330 DH
Cohiba Siglo	160 DH	400 DH
Trinidad Coloniales	105 DH	550 DH
Montecristo Leyenda	—	810 DH
Cohiba Behike (per stick)	640–740 DH	2,000–2,800 DH
Davidoff Year of the Horse (box of 10)	—	9,390 DH

But the picture has its nuances: the Cuban entry level and Davidoff remain affordable in absolute terms, the state-regulated price protects you from the tourist mark-up, and the 25-cigar allowance lets you build a mixed cellar (the local official channel for the here and now, travel for depth). That is exactly how the country’s aficionados go about it.

Building a Cellar in Morocco: The Aficionado’s Strategy

In practice, how does an aficionado living in Morocco build a rotation without going broke or living at the mercy of the shipments? The pattern that works rests on three tiers:

• The everyday rotation is bought locally. A Montecristo No. 4 or 5, an entry-level Romeo y Julieta, an accessible Davidoff: the weekday vitolas can be found through the official channel at still-reasonable prices, with the guarantee of origin thrown in.
• Depth comes home from travel. Every trip abroad is worth 25 cigars duty-free: this is how the ageing vitolas, the unobtainable editions and the whole New World come in. A cellar that grows this way demands well-kept humidity; the climatic to-and-fro between the airport and the sitting room forgives little.
• Curiosity is cultivated on the spot. The Moroccan puro, a tour of the palace hotels’ humidors, the advice of a true shopkeeper: the short circuit has pleasures no international order will ever offer.

One last piece of house advice: in Morocco more than anywhere, the place of purchase is the brand. An official shop with an occasionally short stock always beats a generous seller with a miraculous catalogue.